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Otherwise, they get rose-colored glasses about success in the home market and assume it will equate rapidly. You pointed out anticipating 5070% volumes. I have actually even seen cases where it's just 2530% at launch.
You require equity sponsors who believe in the vision and the group. Another lesson: you require to open 4 to six stores in a new market within two to three years. That's pricey, however it develops crucial mass, constructs awareness, and validates above-store leadership. Without it, you remain slow and unprofitable.
Kitchen Resilience in Fontana during 2026At Chop Shop, we deliberately constructed strong bases in Phoenix and Dallas initially. That gave us the success to stand up to slow starts in Houston and Atlanta. And we were fortunate that Dallasour 2nd marketwas likewise where our group lived. Having the entire group in-market to support stores, hire, and guarantee culture was big.
People often undervalue how vital group is to scaling. Our group took all the things we disliked from past jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here.
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